Jasper AI Review: The future of copywriting?

Copywriting, we cannot avoid it as website builders and online marketers. From writing a blog article to optimizing your product pages on your web shop: Copywriting touches many areas of online marketing and it remains an important topic in online findability.

But writing a (good) article can be a time-consuming task: The research, the writer blocks and the keywords you have to sprinkle between your content. But what if I told you that AI copywriting tools by now to the point where you can have quality articles written within no time?

In this review, I will take you through a tool I am so excited about that I MUST write a blog post about it.

Meet Jasper AI, the best AI copywriting bot of the moment.

What is Jasper (Jarvis) / AI Copywriting?

Jasper AI is an online tool that provides Artificial Intelligence (AI, also called Artificial Intelligence in Dutch) used to write content. It is powered by smart AI algorithms. Jasper is also called the "Invisible Writer" because it helps you write faster and better, without having to learn to write (SEO) texts.

The powerful thing about this is that it automates your content creation in a few clicks or in just a few seconds, depending on what you need.

AI Copywriting differs from traditional copywriters in that it can help with everything from writing, not just articles and blog posts. From email newsletters, to social media posts, press releases, web pages and more!

As with all AI content, it is always advisable to make the generated text check for truth and quality. After all, the text is as good as the input you give the software.

The video below briefly explains what Jasper is and gives you an impression of the tool.

May 2023 update: Credits have been removed from the Jasper.

Update: as of late April/early May 2023, Jasper AI has flipped its pricing model. This is to keep up with the competition such as chat GPT. You now have infinite credits and the difference from chat GPT is now really in the tool itself, the workflows and the new Jasper Brand Voice.

Benefits of using Jasper

Some of the benefits of using Jasper include:

• Increased productivity: With Jasper, you can write faster and better. Writers blocks are a thing of the past.
• Skills: Jasper has 40+ preset copywriting skills such as blog introductions or SEO titles that make creating a blog post a piece of cake.
• Improved quality of content: Jasper's artificial intelligence helps you create content that is high quality and error-free, including grammar.
• Convenience: Jasper's ability to create content in seconds, without having to learn how to use it or hire anyone else.
• Easily scalable: All you need is more time. With Jasper, the sky is the limit!
• Multilingualism: It is possible with Jasper to use 26 other languages besides English such as Dutch, among others.
• SEO Integrations: Give your Jasper creations an SEO boost? Then link Surfer SEO within the Jasper dashboard

Don't feel like reading the whole article and want to try out Jasper / Jarvis to see how the tool works and feels? Then we have something great for you! We have arranged a free trial which you can 7 days free can try out.

What can Jasper AI do? All functionalities at a glance

As mentioned earlier, Jasper's AI functionality allows you to easily generate content. One of the major advantages of the tool are the 50+ built-in "skills" or abilities you can use to generate content. These skills range from AIDA frameworks (Attention, Interest, Desire, Action) to having scripts of a YouTube video written automatically.

Below I will maintain the list of all active skills that Jasper currently contains:

Does Jasper replace an SEO copywriter?

Now that we know all the skills Jasper contains, it's obviously good to see how you can apply these components to get the most out of the tool.

Jasper is able to write fairly high quality articles with the right input (instructions). We see these generated texts as a perfect basis To generate information on a desired item with minimal research on the topic.

By then using your optimize text with your keyword research/surfer SEO integration, the texts can be taken to a high level at significantly lower cost than hiring a copywriter.

But does it replace a copywriter?
The answer to this question is of course difficult. In my opinion, for us personally, it replaces the "cheaper" copywriters used for purely informative articles.  Of course, the downside of the medallion is that you have to have time to work in Jasper and apply Keyword research yourself.

For example, we use Jasper for our affiliate websites to generate mainly informative articles. In order to also meet the Google Product reviews update.

Jarvis / Jasper in practice

It's time to see the power of Jasper in practice. We will provide some real-world examples of how we apply Jasper and how some of our clients do it.

Blog post making with Jasper

For one of our affiliate websites, as a test, we have Jasper a have whole article written through the various skills contained in the tool. All we have done is to create our own topic "Securing Laptop" chosen based on keyword research and need.

Personally, we translate texts from EN to NL with deepl pro, despite the deepl integration which Jasper has already baked in. This is because my feeling says that the English texts are of higher quality and I can better translate it afterwards.

Thus, we applied the following skills to the article:

1. Generate unique titles
2. Generate blog introduction
3. Generate list of points within the topic (additional points manually completed for additional input)
4. Generating texts by topics (headings)
5. Generate summary conclusion

Unique title

For the title of the article, we used the following command:

Write a paragraph about how to keep your laptop secure and free of malware and computer viruses. the tone of voice should be witty.

Output:

1. How to keep your laptop safe and secure: 11 Tips for Keeping Your Laptop Virus-free
2. Watch Your Laptop! 10 Simple Steps to Keep it Secure
3. Creating an Unbreakable Laptop: Keeping It Virus-Free and Secure

Blog post outline

To generate the outline (main topics) of the article, we ran the command several times and aggregated the best results. An example of a result is as follows:

1. Keep your software up to date
2. Use a virus scanner on your laptop when you're not using it
3. Install anti-virus and malware protection on your computer
4. Never open suspicious attachments in email messages or download files from the internet if they seem unusual or out of character with what you normally receive
5. Limit the amount of personal data stored on your computer - don't store anything sensitive there unless absolutely necessary, and always encrypt any sensitive documents
6. Avoid downloading pirated movies, music, or games for this can lead to viruses infecting your machine

Texts based on headings

Now that the headings were clear, we had Jasper AI generate the texts for each heading.

Use a firewall

A firewall is a software program that helps protect your computer from being infected by malicious software. It blocks unauthorized access to your computer and also controls all traffic going in and out of your computer. Make sure you have a firewall installed on your laptop and that it is up-to-date.

Summary conclusion

A summary conclusion in an informative article is essential and repeats the main points of the entire article. Again, this is easy for this copywriting tool since it can read back up to 3000 characters in Boss Mode:

If you want to protect your laptop from infection by malware or viruses, it is important that you take the steps outlined in this article. These tips include using strong passwords and antivirus software, staying away from public Wi-Fi networks as much as possible, downloading files only from trusted websites, backing up all your data regularly and installing browser plug-ins for added security online.

Generate a gaming NFT backstory

For a client's NFT project, we are using Jasper to generate backstories (lore) for the NFT game. Something where the client used to pay big money to have unique backstories generated via services like fiverr, this tool makes it a breeze.

Within Jasper's long form editor, it is possible to type out instructions in a sentence and have the AI execute them with the command: Ctrl + Enter

Write a paragraph about the backstory of the main RPG character of the game. The character name is Peter and he is a gnome warrior.

Jasper.ai then writes a unique backstory based on the above input:

Peter is a gnome warrior, but he isn't your average fighter. He doesn't like to fight with his fists or weapons; Peter prefers to use magic spells for fighting. His favorite spell is the fireball and he also loves blowing things up with an even more powerful firestorm.

He's always on the lookout for new spells and potions that will help him in battle, some of which he finds while traveling around the world. He has been exploring some ruins when suddenly a mysterious figure appears out of nowhere! It attacks him without warning so now it's time to unleash his fiery fury!

Jasper AI & Surfer SEO

Surfer SEO is a fairly well-known tool within the SEO market. Surfer SEO, like Jasper AI, uses the power of Artificial Intelligence to make your articles rank better in Google.

In short, Surfer SEO allows you to develop a content plan strategy and analyze which words, headings and topics you need to add for each article to rank #1 in Google.

It uses for this purpose NLP and A.I. to determine what score your article has relative to the top ranking pages for your desired keyword(s).

As described earlier, Jasper.ai has a perfect integration with Surfer SEO. Here you can analyze and improve your AI generated content to make your content rank even better.

Article with Jasper AI & Surfer SEO

As an example, we have written a bbq article with Surfer SEO & Jasper AI where it indicates what components you need to add to have a higher chance of ranking well for the keywords set.

You will see that it gives a content score, analyzes the number of headings, words and paragraphs and helps with any NLP & Heading requirements.

Does Jasper AI work well in Dutch?

If you have read this Jasper AI review so far, you know that it is capable of generating powerful pieces of content. But how well does Jasper AI work in Dutch?

When we speak to Dutch SEO / web development colleagues about the tool, the first question is often; But does it work in Dutch?

Our conclusion is: Yes. It works in Dutch with proper input and instructions.

To generate Dutch SEO texts, you can take two routes:

1. Generating the text in English and then using a tool like DEEPL translate the text into formal or informal Dutch.
2. Changing the input & output settings of Jasper AI to Dutch so that commands can be declared in Dutch. (Again, the DEEPL API is used for this on the backend).

We ourselves proceed as follows:

When the generated texts in Dutch are of lower quality than the English variant, we switch to English instructions, adjust the text where necessary and manually translate it back via DEEPL.

All in all, this still saves a huge amount of time versus manually writing a text and is therefore a big win for copywriting in our eyes. Especially when integrated with Surfer SEO.

Jasper Recipes: Community driven templates

Despite all the features, are you having some trouble starting an article, product description or script? Then it's worth checking out Jasper Recipes.

The Jasper Community Recipes are ready-made "recipes" for generating good AI content.

For example, you can use this blog post recipe generate an SEO article. The video below shows how to apply the recipe within the tool.

For example, several community recipes are available such as:

• Rewriting articles
• Generating Ideas for New Projects
• Writing Facebook ads
• Cold outreach emails
• Video script blueprints with notes
• Product review blog posts

For a total overview of all Jasper Community Recipes click here.

For example, several community recipes are available such as:

• Rewriting articles
• Generating Ideas for New Projects
• Writing Facebook ads
• Cold outreach emails
• Video script blueprints with notes
• Product review blog posts

For a total overview of all Jasper Community Recipes click here.

Jasper Brand Voice & Memory

Jasper AI has a new feature called "Brand Voice," which combines the power of AI with your brand's unique tone and style, allowing you to create content that is always in line with your brand¹. This feature goes beyond just your message; it represents who you are as a brand. You can teach Jasper about your style guide, product catalogs, company facts and brand identity in no time. Jasper can even scan your website to instantly learn about your brand, stay in tune and adapt to The different styles within your brand.

You can also upload memories about your brand to Jasper. This means you can teach Jasper the details of your products & services, target audiences and specific information so that it always writes factually about your business.

In addition, Jasper AI allows you to learn your style and tone. The AI analyzes the tone of your content (for example, "helpful, but not bossy") and then you can set rules and formatting so that Jasper writes in a style that sounds like you.

Furthermore, you can teach Jasper specific details by typing or uploading information about your business, products & services and target audiences. This way, you never generate content with incorrect information.

You can also import knowledge via URL. This allows you to copy and paste a public Web page to teach Jasper about your brand. In addition, you can add Jasper to your browser to generate on-brand content wherever you write.

Everything you teach Jasper remains private and secure. Jasper does not train third-party AI models with customer data, and data is encrypted during transmission and at rest.

Some examples of generated images

From fantasy artwork to photo realistic graphics. Here are some examples from the Jasper community.

Jasper Chrome extension

One of the newer additions is the Jasper Chrome extension. With the Jasper AI Chrome extension, you add current Jasper functionality to your favorite online tools such as:

1. Gmail
2. WordPress
3. Google Docs
4. Canva
5. Webflow and still

New: Jasper Chat

With the rise of the popularity of ChatGPT Jasper AI has now developed its own variant: Jasper Chat.

With Jasper Chat, as you are used to with Chat GPT, you can execute commands interactively as if you were having a conversation.

The power of this is that you can respond more quickly to output Jasper. Below is a great example:

Write 5 blog post ideas how to better focus on work as an entrepreneur

Then Jasper chat gives you 5 ideas, on which you can execute a new command:

Give me a blog outline on idea number 3

But like chat GPT, the elaborations are endless, you can ask Jasper AI to make a nutrition chart of 2000 kcal , with chicken and without milk (lactose intolerant)

The power is in the follow-up commands via chat:

I don't want cauliflower, replace this

What does Jasper AI cost?

Jasper has had a new pricing model since April/May 2023. Before this, the tool worked with credits (number of words generated). Nowadays, to keep up with competitors like chat GPT and other tools, they switched to unlimited word count. The difference in packages now is really in the Jasper Brand Voice functionality, API access, number of users and campaigns.

Currently, Jasper AI has 3 different packages:

1. Creator: Perfect for the individual content developer or SEO specialist. Focused on a single user - €39 per month
2. Teams: Aimed at marketing teams focusing on multiple Tone of Voices, and Memory modules in Jasper Brand Voice - €99 per month
3. Business: Enterprise for unlimited number of projects , Tone of voice, memory, users and teams. - Custom pricing

Jasper AI FAQ - Frequently Asked Questions

We can well imagine that there are questions surrounding the use of Jasper AI. We have had these questions ourselves, and new questions will arise as AI and the tool develops. Questions around SEO and Google penalties may come up and questions around using the tool.

Below I try to answer as many questions as possible, but is there a question not listed? Feel free to ask it in the comments below this blog post.